SEO – The Power Behind Your Website.
Search Engine Optimisation is still a relatively unknown term in the world of small and medium sized businesses (SME’s). You may have received a call or email “promising” to get you to #1 on Google for your chosen keyword – this being your introduction to SEO, but still you’re not quite sure how, why or when it actually works! But the fact of the matter is you NEED to know and understand the importance of SEO and how NOT implementing an optimising strategy will leave your website underexposed and under-performing – what a waste! Now is the time to fully understand the power of SEO.
I hear it all the time…
“That must have been done already, because I used a top web designer to build my site”
Sadly this is not always the case.
Just because a website looks good doesn’t mean it’s a “good” website. Many of my clients contracted me because they simply couldn’t fathom why their cutting edge site wasn’t getting traffic. A free site survey soon exposes basic errors in the site construction, when best SEO practices were not incorporated by the web designer, who too often are more concerned with the aesthetic properties and not the power of SEO.
Ideally when the decision is made to build a website for commercial purposes, the designers and coders must work in conjunction with an SEO specialist to ensure it will actually be seen!
So, remember if you are thinking of building, changing or updating a site get an SEO specialist involved, you’ll be amazed at the results…
SEO – the power behind a website.