How Cute! Softer Panda Update to Help Small Businesses.
Google’s head honcho of “search spam” Matt Cutts has announced that his search team are working on a new softer Panda update that is aimed at helping smaller businesses do better. A lot of search marketers will no doubt hold their head in their hands and say “here we go again”, but let’s hold tight here as this new update could be the softest yet and could...
Read MoreHow To Write The Best Google Ads
I love a challenge and writing a compelling ad using only 25 characters for the headline and just 70 for the content can sometimes stretch your patience. But it is a skill that can benefit your online advertising in more ways than one… Cost you less AND increase sales! With Google Adwords advertising there are two ways to ensure that you are paying the least amount of money on your...
Read More4 Reasons Why SEO Is Getting Harder
Wearing my rose tinted glasses I was thinking the other day how easy SEO used to be a couple of years ago (obviously you had to know what you were doing!). But as the amount of websites exploded search engines, and Google in particular, have responded by applying increasingly complex algorithms, such as Hummingbird, to improve search results, creating a “level playing” field,...
Read MoreHow Does Hummingbird Affect SEO Strategy?
So Google begrudgingly admit that they have changed something! Throughout September forum chatter was offering their explanations and reasons for SERPS activity oddities, but no-one could have foretold what was really happening… A complete overhaul of their algorithm, the first since the 2001, take into account it was also their 15th birthday and you suddenly begin to understand its...
Read MoreAdwords Enhanced Campaigns Help
It’s been a busy start to 2013, three new clients on board, so firstly I’d like to say welcome to Jackson & Co Photography, Custodian Data Centre and Compass Moving Services. But, this has led to a woeful neglect of my blogging. So here we are, Sunday morning, coffee, iTunes and looking at a PPC account which I’ve decided to give some Adwords enhanced campaigns...
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