How Does Hummingbird Affect SEO Strategy?
So Google begrudgingly admit that they have changed something! Throughout September forum chatter was offering their explanations and reasons for SERPS activity oddities, but no-one could have foretold what was really happening… A complete overhaul of their algorithm, the first since the 2001, take into account it was also their 15th birthday and you suddenly begin to understand its...
Read MoreYgCompany – Chinese Domain Name Scam
Internet scams are everywhere usually targeting unsuspecting individuals attempting to obtain bank details and personal information. I was recently alerted to a Chinese domain name scam targeting companies, let me introduce to Ygcompany… Yesterday I was sent an email from a concerned business owner who uses my SEO services, which is pasted below. He was unsure whether the content was...
Read MoreSEO for Independent Shops
I have recently posted SEO tips for local businesses, but I wanted to elaborate and discuss the importance of SEO for independent shops. I have the pleasure of living in Whitstable, a Kentish seaside town which holds the distinguished title of having the highest percentage of independent shops in the UK. A staggering 92.1 percent of shops are independent and free of the national chains which, in...
Read MoreGoogle Penguin – Cleaning Up Backlinks.
The Google Penguin algorithm update in April was one of Google’s latest and by far the most dramatic attempt to reward high quality content and penalise the dreaded spammer, in particular link spammers. So cleaning up backlinks is now essential unless you want to disappear off Google’s radar. If you didn’t already know, backlinks have held huge sway in SEO practices, having a...
Read More